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Fifty shades of success for charity film fundraiser

On Wednesday 25th February, 240 ladies attended a charity screening of this year’s ‘must-see’ film Fifty Shades of Grey.

The film fundraiser took place at Maidenhead’s ODEON cinema, raising money in memory of local 8 year old Grace Duggan, who sadly passed away in December 2014 after losing a battle against a medulloblastoma brain tumour.

The event was a huge success, seeing local businesses such as Waitrose and Tesco Local donate sweets and popcorn, Virgin Holidays donated Eye Masks and to tie in with the theme of the film, Homebase also gave away cable ties. The Louis Baylis (Maidenhead Advertiser) Charitable Trust made a generous donation which ensured the event had as many refreshments as possible to raise money for Queen’s Award winning charity, Sebastian’s Action Trust.

Organiser of the successful event Julie Owen said, “Sebastian’s Action Trust have been a tremendous support to Grace throughout her illness and are now continuing to support her family. Being a close friend of the family, I wanted to organise an event where all the profits would go directly to the charity, to raise as much money as possible in Grace’s memory. I have to say a massive thank you to NBCUniversal and ODEON for allowing this event to go ahead and their help with the organisation and all the local business who supported us. It was a fun night and of course I need to thank all the ladies who attended, who seemed to thoroughly enjoy the evening for a great cause!”.

Jane Gates OBE and CEO for Sebastian’s Action Trust represented the event and said, “We were overwhelmed by the support given and the generosity of those who attended. We are so grateful to be recipients of Julie’s fundraising efforts and it is a wonderful testament to Grace’s legacy. We hope she shares in the sense of pride we feel in making life a little better for children like Grace, who face enormous challenges as a result of their illness or condition”.



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